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Ideally suited to holiday shopping buying behavior. Think about how you purchased gifts for your loved ones last year. Did you click on the first ad you saw, and bought the first product on sale at that first website you visited? Of course not. Chances are you shopped around for the very best deals, just like millions of other people. This presents a crucial opportunity for marketers using remarketing, as it allows them to capture “lost” traffic by capitalizing on prospects’ reluctance to buy from the first site they visit in the hopes of finding a better deal elsewhere. Bonus tip.
run an end-of-year email campaign You most likely have a customer holiday greeting email primed up (please make sure it’s a IT Numbers GOOD holiday greeting email), but how about a year-in-review email? These emails have the power to generate leads, win over new customers, and upsell or retain existing ones. Learn more about how to write an awesome year-in-review email here. todoist-year-in-review-productivity-email If you haven’t already started preparing for the holidays, you need to start RIGHT NOW. Time is running out, and the madness will be upon us before you know it, so get a head start on the competition and launch your holiday marketing campaigns soon.
Dan Shewan is a journalist and web content specialist who now lives and writes in New England. Dan’s work has appeared in a wide range of publications in print and online, including The Guardian, The Daily Beast, Pacific Standard magazine, The Independent, McSweeney’s Internet Tendency, and many other outlets. See other posts by Dan ShewanAs a modern-day marketer, I get how easy it is to get caught up in the hustle and bustle of what every other marketer is doing; whether it be creating videos, blogging, email marketing, search marketing, SEO, list-renting, guerrilla marketing, or even cold-calling your prospects, the options are endless.
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發表於 18:30:31