|
|
Storm and making its way into different facets of marketing. That means you need to keep tabs on the evolution of AI and see how it changes when searching online. Recently, Google has been experimenting with its new feature, Search Generative Experience (SGE). This search experience uses AI to generate answers for searchers. It aims to help searchers find the information they need fast. Search Generative Experience results on Google Since Google is already experimenting with AI, it’s only a matter of time before it becomes part of the search experience. That means you’ll need to be ready to adapt your ad strategy for the evolution of AI in search.
Expert insights from kayla headshot Kayla Johansen Chinese Australia Phone Number List Internet Marketing Specialist “With the rise of AI-powered search, the ways users are searching and the way search results look faces substantial, potential shifts. A great example is Google’s experiment with SGE. These changes could impact the way ads are shown and the type of searches ads show up for, so you’ll want to watch and have a plan to adapt.” What you’ll need to do remains to be seen, but be prepared that you might need to adapt your ad strategy for the changing search landscape. PPC trend #6: Transparent and complete CTV attribution Next up on this list of PPC marketing trends focuses on CTV attribution.
Connected TV ads are one of the most popular ways for businesses to advertise –– you can advertise on streaming platforms like YouTube and Hulu. in years past is attribution. Businesses struggled to attribute their conversions to specific CTV channels over different devices –– but now, that’s changing. In 2024, you can expect Google to close the gap on cross-device attribution and deliver more accurate data. They will enhance tracking to help you better understand what CTV campaigns and ads deliver revenue. PPC trend #7: Using first-party data to power campaigns Today, more companies are under fire for the way they handle data. One of the biggest problems with CTV
|
|
發表於 17:08:11