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In the era of rapid development of generative artificial intelligence (Generative AI), the accuracy and reliability of evidence have been challenged as never before. Evidence-based dissemination VS increasingly serious evidence pollution The key to evidence-based communication is to understand the cognitive status of the audience and clarify the key factors that affect the audience's cognition, so as to formulate targeted communication strategies and evaluate communication results. The first step here often starts with public opinion. But at the moment, we
urgently need to clarify a basic logic. things. In most cases, public opinion data does Malaysia Phone Number Data not directly equal the full picture of the cognitive status of the target group. It is just one of the indicators that reflects the user's cognitive status. Usually, a public opinion report will include a specific topic, event, the volume of the brand, the distribution ratio of positive and negative content, and the views of core opinion leaders. Before the evidence is contaminated, the current cognitive status of the target group reflected in a solid and
rigorous public opinion report is of great reference value. But now, in the current situation where evidence is gradually affected by platform algorithms and various social media effects, there may be a gap between the public opinion monitoring report and the actual cognitive situation. Fake data interference. Generative AI technology is advancing day by day. Many robot accounts can express true feelings like real people, and the technical threshold for counterfeiting content has been greatly reduced. Because of this, a large number of fake comments, robot accounts
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