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The consumer will not be encouraged to buy it if he does not feel attracted by its peculiarities or does not consider it better than the products he has been using for a long time. But what should be done to create the perfect product for the market? First of all, it is good to remember that this product is not intended for the company, but for the consumer. What does it mean? The product you invented must come as close as possible to the needs of your target audience: the consumer has a specific problem and the product solves it for him. Having in mind the characteristics of the recipient of our product, i.e. building a profile of someone who might be interested, helps us significantly to create a successful product. But this may not be enough, if you don't decide to test it on the market even before launching it, with a view to optimizing it. How can you test the level of interest that the new product could bring to your company's ideal consumer? Your company almost certainly has a trusted person who can offer you honest reviews and advice on your "invention".
Get in touch with them and propose a demonstration of the prototype of the product you would like to launch on the market. Highlight its features, make sure they can touch it and finally ask them this question: “Would you buy it? If so, at what price?”. From the answers you get, you will be able to understand whether the prototype has captured their attention and, above all, how much they would be willing to buy it. If the test is not successful, don't be discouraged: improve your Iraq WhatsApp Number Data prototype based on the suggestions you are given. make it exactly how the customer wants it. 1 Research the product's points of differentiation Now that you have optimized the prototype based on the suggestions offered to you by your own customers, all you have to do is study a plan for launching the product on the market. This is a fundamental step, first of all because it allows you to understand how much budget you have available for marketing activities, and secondly because it allows you to attract the attention of the potential customer.
As in all marketing activities, we will also include the promotion of the new product within a plan established upstream: we will draw up a list of all the activities that we will carry out with a view to making the product more visible on the market and we will establish the budget for each of these. Why is this step so important, which is too often underestimated, especially by small-medium sized businesses?Having a clear understanding of the available budget helps to avoid exceeding it and, therefore, to optimize the turnover that can be obtained from the sale of the new product. Let's try to imagine selling the item for 100 euros, having a production cost of 50 euros and not taking marketing costs into account. In the future, we may discover that the turnover was not 50 euros as expected, but only 10 euros for each product sold, because advertising and marketing - fundamental elements for promoting the product - accounted for as much as 40 euros.
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