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Are the footer and sidebar free of keyword links? For forum links: How many posts does the user have? How valuable or useful are his contributions? Are there a majority of questionable, external links in his posts? Is the link a keyword link? Does the user respond to posts from other users? Alarm bells ring in your head and you think: “The link was bought anyway!” Example of a site that I would classify as “dubious”. On this site, one article image is used for multiple posts. It currently appears in four posts on the homepage alone: example dubious site The imprint with an address in.
Tortola doesn't exactly inspire confidence in me either: Last but not least, the name and the choice Special Data of topics on this page tell me that this is probably not a project with passion: page dubious example All in all, these points speak against the seriousness of this website for me. I don't want the links from this domain to count for my rankings, so my decision here would be: "disavow domain". If you are not sure about a link, mark it as “questionable” in your Excel and have a second person look at the link and rate it later. If in doubt, I would now say: “against the link!” Helpful tips & tools for link evaluation Before you start the evaluation, you can filter the source URLs for specific suspicious keywords.
For me this includes expressions like: (Back)link as then other industry sites naturally link) Pagerank Catalog bookmark If a URL contains one of these “danger words”, it is suspicious. We disavow 95% of these sites because they are sites of inferior quality. I filter them in advance because they can be evaluated very quickly. Some sites I don't even have to visit to classify them as a "disavow domain", for example a site called "backlink-silo.ru". In addition to the already mentioned tools Excel, SEO-Tools for Excel and LinkResearchTools, I would like to not withhold the browser add-on “ Open multiple urls ” from you.
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