Helps you know where and in what context

sultanafarjana

Helps you expand more relationships for easier communication Website : A place that provides complete information about the business KPIs PR practitioners need to pay attention to To have success in PR campaigns , you need to set appropriate KPIs to easily determine the effectiveness of strategies: Backlink:  your brand has been mentioned, affecting SEO rankings Brand mentions : Helps determine whether the level of awareness is appropriate or not. Conversions : Helps determine where customers come from and the effectiveness of the campaign Domain authority : Helps predict website SEO rankings on search engines Opinion: Helps understand what the audience is saying and thinking about the brand and whether any issues or concerns need to be addressed. Website traffic: Helps know how they get to your website to apply to other campaigns Interaction on media networks.


Helps determine the level of brand awareness and audience interaction with Email Data your site. Shares : Helps determine whether your audience likes your content or not. Characteristics of PR marketing KPIs PR practitioners need to pay attention to What work does PR need to do? For in-house PR people Below are the main tasks of an in-house PR: Update industry-related news . Research competitor websites and fanpages. Read blogs/articles from industry experts to gain more perspectives. Write articles for internal newspapers. Coordinate posting for website and fanpage. Prepare items for the event. Plan product PR and reports. For PR Manager Once you reach the Manager level, you are no longer an implementer but become a manager, moderator and assessor of work performance. PR Manager PR Manager Manage subordinate tasks according to plan. Manage work completion progress.



Make adjustments and decisions for PR activities to ensure communication goals. Control costs and work efficiency. Measure internal work efficiency. Censoring the output of information publications. Continuously updated on trends . What are the necessary skills of a PR person? To be able to work well in the PR field , you need to have the following qualities: Communication and media skills: Helps you find attractive content suitable for your audience. Effective use of communication channels : Helps you correctly identify how your audience is active, what motivates them to make decisions and what makes them interested.