. Another common mistake is not

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Fe the best way. And if you want to generate sales, you can work on remarketing to complete the purchase or conversion process and achieve an excellent result. As you can see, everything revolves around the goal. It should be noted that the phases of the funnel also have great influence, after all, buyer personas advance according to the actions they take in each digital medium and, at a certain point, they move on to another stage that requires a new action. For example, someone who was impacted in an education phase with useful content for their need may later be impacted by your company's solution.

Here the user has taken a step into the funnel and will now receive new content in digital media Chinese Australia Phone Number List that will bring them closer to the purchase. In the infographic below, you will see how the customer journey works within the sales funnel and what content is directed to each of its stages. What are the main mistakes made by companies in digital media management? The lack of planning and the superfluous need to be in all digital media are usually the main mistakes of companies. And, many times, quantity seems to be more important than quality. However , being on all possible channels does not mean that the visibility achieved will be useful to you . In reality, this type of action causes you to invest your efforts in media that are not relevant to your audience and, consequently, do not bring you results.





ADVERTISEMENT This is an error that reflects not only the lack of knowledge about the company's audience, but also the lack of definition of objectives. Another common mistake is not measuring the performance of the actions carried out in each medium, which results in the waste of time and resources of companies. What are the stages of digital media management? For digital media management to be successful, it must have fundamental stages, which are: Planning Planning is the most important phase in digital media management. She involves: Study of the buyer persona Understand who your audience is, what they consume, wh