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Environment. Emotionalize images. If your reader can immediately imagine how the lamp looks in the living room or what the cardigan looks like with a black T-shirt, you will increase your visitors' desire to buy. Tip 4: Avoid interruptions in the content experience Your products must be part of your content and must not interrupt the flow of reading. This means: no products in the margins, links to product pages should appear at the end of the text and if product pages are linked, they must open in a separate window.
For this reason in particular, the direct shopping cart option is ideal. Tip 5: Your content must fit Special Data the product thematically. In order for shoppable content to work at all, the product must be able to be integrated into the content. For example, you can present a new product, post a packing list, the look of the week, DIY instructions or infographics with your products. What you need to consider with shoppable content As you've already noticed, shoppable content also has its drawbacks. So that you know exactly what to expect, I have summarized the disadvantages for you: High maintenance effort: Linked products must be updated or content deleted if the product is no longer available.
Time for creativity: Shoppable content always requires creativity and it takes a lot of time to create and implement. Technical hurdles: In order for shoppable content to be possible, the technical requirements must be met or created. High costs: Implementing shoppable content, but also creating the technical requirements, costs money and is therefore often only worthwhile for larger shops. Conclusion – how much potential is there behind shoppable content? It remains to be seen whether the wheel has been reinvented here or whether the child that has already been born has finally been given a name.
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