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The first three results returned in a Google search receive approximately 75% of traffic, and this percentage is expected to grow over time. SEO is all about implementing the right changes and allowing those changes enough time to produce results. Changing content is not a quick fix to the problem. It should be part of a long-term marketing strategy. How to start an SEO strategy? In order to get the organic traffic you are looking for, the content posted on your blog must be relevant to someone. Like any marketing strategy, it all starts with planning: What results do you want to achieve with SEO, who do you want to reach, and how do you plan to achieve it? This will pave the way for the success of your strategy.
Additionally you should know that SEO strategies usually produce results in the medium to long term. to repay. However, SEO often yields more sustainable returns in the long run. With this in mind, let’s look at the first steps of SEO. 1. Define your goal creation strategy The first step is to define your goals for optimizing your website, blog, or e-commerce. To do this, you first have to understand what SEO offers. Increase organic traffic France Phone Number Data Volume Generate more potential customers Create more sales Reduce Customer Acquisition Cost (CAC) Education market improvement Brand Authority always seeks to align these SEO goals with your brand’s macro goals. For example, if your goal is to increase brand awareness, SEO can help achieve this goal by placing your company's website in the first position on Google. By setting goals, you can also identify goals and KPIs. For example, if you are looking for greater authority, you can use the Domain Authority and Page Authority metrics. Use these KPIs to set goals you want to achieve and when.
By doing this, you can check these metrics while executing your strategy and afterwards to see if you are on the right path to achieving your goals. 2. Define your buyer personas Another important planning step is defining your buyer personas. After all, who is your strategy targeting? Who are you communicating with? Who are you bringing to your company? A buyer persona is a description of a semi-fictional character who represents your brand’s ideal customer and has real problems, pains, and needs that you can help solve. They should be based on real customer data obtained through surveys, questionnaires, and interviews. Building buyer personas should take into account the different needs your customers may have at each stage of the funnel. This can be observed in the keywords used for searches: more general at the top of the funnel and more specific at the bottom. You'll soon have a better idea of how to get the most out of your keywords.
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