Marketing Plan can give the feeling

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Based on this organization of strategies and team alignment, the Marketing Plan also fulfills other functions: support decision making based on data , research and analysis; optimize Marketing investments to avoid waste and maximize performance; improve internal communication, employee motivation and integration between teams; map the scenario, identify the best opportunities and anticipate threats; generate results in the short, medium and long term, which make the strategies more sustainable. Therefore, keep in mind that the Marketing Plan is much more than a document: it is a powerful tool to improve Marketing management.

How to develop a Marketing Plan? Have you ever heard some of these Phone Number List phrases from a company manager? "I came too far without any plan!" "I need to survive today, I don't have time to plan." "I want to be open to what may come up in the future." These are typical phrases of those who do not understand the value of planning. And they also show why so many companies get lost along the way. The first step in developing a Marketing Plan is to understand its relevance to the business and dedicate efforts to make it happen. To do this, the plan is likely to face some resistance, as shown in the previous sentences: the lack of a planning culture; the excuse of lack of time; lack of understanding of how it works.





Devoting time to the Marketing Plan can give the feeling that you are wasting your time and stopping doing “more important things.” But it is precisely the creation of the plan that will improve management, ensure that all activities are aligned and bring more results to Marketing. Therefore, it is not a waste of time, it is an optimization that will have a lot of impact in the future . If managers and staff understand the importance of the Marketing Plan and are determined to carry it out, they must also understand that the plan is not just a document.