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Now, if we trace the trend to its place of origin, we could say that it manifested itself at really relevant levels in China, one of the first countries to put distancing restrictions and business closures into practice. Perhaps the first indication of this was the massive migration of users to live broadcasts on social networks or streaming platforms to make their purchases. And what began, perhaps, as a risky practice by some brands of offering a demonstration experience of products and services to people in their homes without the possibility of going outside, today is a marketing strategy that multiple organizations use, even though many of the bans have been lifted.
For example, the Fitch agency after a study determined that this modality Gansu Mobile Number List produced more than US$ 153 billion in China and in 2025 the gross value of goods marketed in this way will increase by up to 25% compared to these data from 2019. What are the objectives of Live Streaming in e-commerce? While we know that the main objective of Live Commerce is to provide a channel where brands can connect directly with their consumers and potential customers to show them what's new in their catalog, there are other reasons why a company could use this technology to your favor.
Discover them! Product demos Through streaming platforms, a brand could carry out live demonstrations of the products or services it offers to the public and thus educate its consumers about the functionalities and uses that its items are capable of providing, as well as the benefits it brings to daily life. . Build communities Having a two-way communication platform presents an unbeatable business opportunity to connect consumers of your products with potential customers and form digital communities .
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