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benefits of content marketing How to create a content marketing strategy to get customers TEST How much do you know about marketing? Channels, metrics, tools, digital marketing methodologies... Test yourself with this test! (it won't take you more than 3 minutes). Take the test! FREE classes What would it be like to take one of our master's degrees? The best thing is that you try it yourself with these totally FREE classes! Sign up and live the experience of being part of the business school that has put the traditional educational model in check. See free classes! Do you want to take your business to the next level but you still don't know how? Take a look at the steps you need to follow to create a content marketing strategy from scratch: 1.
Define the objectives and indicators The first thing to define is a clear Best gps tracker service provider in Bangladesh and concise objective , which helps the entire team determine which metrics must be followed to obtain the proposed goals. For this you have to analyze the current situation of the business , what you need to achieve in order to create a short and medium term work plan. This can range from selling more to increasing your database of registered users. Next, you will have to identify the metrics that will help you measure the performance of the campaign. Number of reactions, comments, views, shared posts, conversions and leads are some of the most relevant. Create your buyer persona profile the right person to your site.
Can you imagine investing resources in valuable content so that new traffic reaches the page, but when you study the numbers you realize that they are users that do not interest you ? Believe us, this happens very frequently and it happens because they do not define a buyer persona. This is a semi-fictional description of your ideal customer , the one who is interested in buying your product at the price you offer it to them. This is accomplished through user interviews to determine what traits you are looking for in a buyer. This is how you will obtain information about their specific needs and what their lifestyle is. 3. Adapt the content to the sales funnel The sales process is made up of a series of steps that aim to sell a product or service .
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