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Project is a certified NPO that operates in Cambodia and India with the aim of creating a world where children are not sold . from donations by individual supporter members , and it is said that they gathered members by communicating directly with event attendees . However, this method alone had the problem of missing out on potential customers who were unable to attend the event due to address or time constraints . Many errors occur when sending emails manually Before implementing Adobe Marketo
Engage , all event reminder emails and follow- up emails with donation offers were sent manually. Since the intern was a university student who was doing the work between classes , he frequently made mistakes such as not paying attention to the content of the email and getting the India WhatsApp Number Data date wrong . He became interested in Marketo Engage because he thought it might be possible to automate these tasks . Introduction of MA streamlines operations and improves open rate and CTR After introducing Marketo Engage, the work time required to send emails was reduced by one third .
With Marketo Engage, you can also duplicate emails , and by rewriting the master , you won't get the date wrong . By reducing work time , we were able to start expanding the content . E-mails tailored to user attributes can now be delivered , and open rates have improved to up to 89, with an average of 70-80 , and CTR has doubled. Email open rates increased by 4x, resulting in a total CTR of 8x . In the future, the company is considering strengthening recruitment activities using Marketo Engage and measures aimed at increasing members' lifetime donation units . Introduction example Certified NPO Kamonohashi Project We would like to increase
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發表於 14:02:24