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It was link building and content creation. I found that I didn’t really enjoy the technical side of things, and things like keyword research and on-page SEO were just things I had to do. I certainly didn’t love them. But why is this important for starting an SEO business? Simple. Because SEO agencies offering “all-in-one” SEO services to businesses are ten-a-penny. While I don’t want to discourage anyone from starting such a business, I had more success when I specialized and offered services in one area. So once you know what you enjoy, it’s time to start expanding your knowledge in that area. Do that, and you’ll soon become what Rand Fishkin calls a t-shaped marketer.
You can then begin to carve out a niche for your services. 4. Get clients Now that you’ve learned indian phone number the basics and honed your skills in one area, you should be ready to start offering services to clients. But how do you find these people? Here are just a few ideas: Freelancing websites Freelancing websites get a bad rap, and it’s easy to see why. Browse UpWork for a minute and you’ll see that most people have pretty unrealistic expectations. Here’s the kind of thing I’m talking about: But if you’re willing to spend a bit of time separating the wheat from the chaff, it’s possible to find some great clients on freelancing sites. How do I know? I found my first ever SEO client on People Per Hour.
This wasn’t a one-off $50 job either. I ended up working with that client for a few years. And while I never did put them on a retainer (yes, slap my wrists), they were sending work to the tune of around $25k/year at one point. Cold calls or emails I could never bring myself to do cold calling. I did it many years ago when trying to get a non-SEO-related business off the ground and found it soul-destroying. I’m extremely introverted, so it’s pretty much my worst nightmare. That said, cold calling/emailing still deserves a mention because it works. How do I know? Because it’s just a numbers game.
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