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Such as age, gender, geographical location, country, cultural level, interests, challenges, income, and other accurate and important information………. 3- Defining the mission for your brand Know the purpose of your product. This includes your vision, goals, and the purpose of your business and product. 4- Competitive value proposition Through the article and in the scope of learning about the difference between identity and brand, we will learn about the competitive advantage that you compete for with your competitors, such as studying your competitors well about the extent of the success of their brand, the opinion of those who are loyal to this brand, what companies designed their brand, and what are the companies’ experiences. Previous marks that have been modified, and other information that will serve you in building a valuable competitive mark.
Your brand voice Pay attention to the consistency of the brand's voice across all platforms and take into account the target audience. The more knowledge, culture, and awareness you have of who you are targeting, the size of their interests, and the appropriate voice to address them, the greater your ability to create a competing brand. 6- Use SWOT analysis Using Swot analysis increases the chance that you will understand the difference between identity and branding, in addition Belize Email List to that your brand will take into account the strengths that distinguish you from your competitors and the weaknesses that you should pay attention to. There are also opportunities that help you reach your goal of branding, your company’s services, and your products. Also, knowing the threats that threaten your business and your product has become a necessity. Fifth: Design your own logo. Now you have to go to design your own logo and logo after knowing all the previous things, especially the difference between identity and branding. The logo is considered your silent speaker to the audience. Logo Although the commercial identity is not represented by the logo alone, it is considered the most important element in it because it is the most famous part of your brand, and it is involved in the formation of everything that the identity represents, including advertisements on social media, videos, brochures, publications, and business cards.
When creating a logo, you must take into account that it is attractive, distinct, coherent, flexible, scalable, and easy to apply. the color Choosing the color for the brand is one of the most important points that must be taken into consideration. You can seek help from designers in determining the appropriate colors for your brand, as choosing the color is very important. You can participate with them in determining the color, and if you rely on a professional work team, then leave it to them and wait for the results and discuss them with them. Templates Creating templates for correspondence and business cards, including the logo and all means of communication, is very important. They must be taken into account and the steps of their design and implementation should be taken into account by a specialized company entrusted with the design. Flexibility The logo should be flexible and easy to modify according to advertising campaigns, or in the event of any changes in the policy, values, or infrastructure of the project.
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