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This is a holdover from the days

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networks who are used to being gatekeepers.  when there was a limited amount of competing media. They understand the models for making television that have worked in the past and are cautious about deviating from them. Vail: If it worked in the past, why do you think they should deviate from it Graeber: There is now an unlimited amount of media competing for our attention. Anyone with a camera and an idea can make a TV show. It may be on YouTube, Twitter, and Snapchat rather than traditional TV channels, but what's the difference these days It's all a race for the eyeballs.


So, in order to attract an audience, you have to do something extraordinary and try really hard to prove yourself worthy. You prove your worth by listening to your audience and showing the results in your work. To Special Database  attract an audience, you have to do something extraordinary, says FredGraver. Click to Tweet Vail: What is the relationship between TV show creators and Twitter Graeber: It still has endless possibilities. Both producers and showrunners I talk to are still really interested in using Twitter in conjunction with their TV shows. Twitter is where conversations happen and offers new ways to build your audience. They are also considering how to use other social networks, and best practices vary by platform. But the overwhelming view is that Twitter remains the second-choice screen for real-time engagement about shows. Vail:






How do the writers and producers use that dialogue to shape the show Graeber: I've talked to a lot of writers and producers about this. Many are already on Twitter and talking to their audience. They are comfortable hearing how their viewers are feeling. It's like a third eye to see what the audience thinks about the plot, characters, and episodes. To make it a really useful feedback loop, the producer must then ask, why is the audience really saying that Vail: How do TV producers understand the underlying reasons why viewers provide feedback Graeber: To answer that question is to write and produce something. It's not a strict connection process.

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