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In this case, you would want to monitor and track your overall conversions. However, don’t just keep your goal general in tone by using terminology like “more sales” or “increased leads”. Instead, use an actual figure that you can use analytics to track. For example, increasing the number of phone calls to your lawn care business by 30% year-over-year is a specific goal. Or something like a 54% sales increase versus the previous quarter.
Use goals like this C Level Contact List to help increase your momentum and help you determine when you’ve reached a specific benchmark. Rocking Lead Generation 8. Complement Other Digital Marketing Channels Perhaps the whole goal of starting a blog on your website is to complement other digital marketing channels. For instance, maybe you have a huge Instagram following and you’re looking to help improve the value of your overall brand by also having a blog to add monetization to with affiliate links or promotional deals. To make this an actual well-defined goal, you would want to view how they link together.
Look at factors like how well your social media channels are sending traffic to your blog website. Or if the total number of visitors goes up or down after you promote a post to the bigger audience. 9. Share Important Industry or Niche News Here’s another benchmark that isn’t necessarily a trackable one, but it still might be on your list of blog goals. Maybe you want to use your platform to share important industry or niche news. This is a lot of what Rock Content does — we always post new content that’s informative or engaging to help educate our readers.
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