This is why the funnel shape of the paper

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We call a customer journey the process by which a potential customer starts from his or her own desire, completes the first purchase, then likes the product and makes repeated purchases, and then goes one step further to like the company or brand that created the product. Marketers and product planners of the company that planned, created, and released this product to the market, or the company that makes this product's competitor product, will want to have a map that allows them to check the detailed journey of potential customers. If we as marketers could place customers on a customer journey map and observe them moving from above, we would feel that watching consumers move around this map is similar to fluid flowing through a funnel.


If you look at this flow, you will see that there is a group of flows that flow straight down the walls of the funnel Indonesia Phone Number without any obstacles, while there are also flows that keep hitting certain obstacles and then bounce out of the funnel. Some may hit an obstacle and then flow in the opposite direction and then flow back down the funnel. In a real customer journey, consumers move in different ways, like fluid flowing through a funnel. By repeating these various flow processes, the fluid flow eventually flows toward the thinnest point in the funnel (the point where purchasing or selling occurs), and some of the flow that passes this point returns to the beginning or middle of the funnel.



Create. That is why the customer journey is not linear but circular.  on CDJ (Consumer Decision Journey) published by McKinsey in 2013 is circular. Old | Theory | cjourney McKinsey’s CDJ (Customer Journey) adopts a circular model Since 2013, there has been a lot of research on customer journeys by various companies, and there have been many technological developments related to this. In this process, the customer journey, which previously existed only as a frame of understanding, is now moving to the stage of becoming a frame of execution that specifically helps with marketing strategy and execution. Customer journey and funnel analysis are different. As interest in growth hacking grows these days, you may have heard various stories such as AARRR and funnel analysis.