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RABIULISLAMSP88

Head of Partner Services & Marketing Analyst at SEMSTORM. Scientifically and professionally related to marketing. Many years of experience in marketing have strengthened her belief that the effects are determined by consistency of action in all communication channels. Planning communication on the Internet is based on constantly developed competences. Author of scientific and industry publications in the field of marketing and cultural economics. . Enhancing user experience as a reputable strategy for ecommerce abandoned cart Cart abandonment by ecommerce customers is common and poses a serious challenge to the industry.


Sephora, a global leader in the sale of cosm Rich People Phone Number List etics and skin care products, has successfully implemented strategies that help counteract this problem: Simple and transparent purchasing path: Minimizing the steps needed to place an order, e.g. by reducing the number of subpages to go through before making a purchase. Easy website navigation thanks to a clear menu and highlighted CTA buttons. Making the purchasing process easier for customers: Making it easier to register and log in to the site by offering the option to log in with a Google or Facebook account. Simplify the ordering process by automatically filling in fields using customer details.





Removing unnecessary steps: Eliminating the need to enter information that is not necessary to place an order  PESEL in the case of an individual customer. Clear and legible information at every stage: View complete order information at every stage of the process  including costs, product counts, shipping and delivery. A concise explanation of each option e.g. shipping and payment methods. Flexible payment methods: Offering a variety of payment methods including credit cards, PayPal, Apple Pay, etc. Providing clear information about each payment method, including: processing time and safety. Sephora offers customers an easy and transparent website, minimizing the number of steps needed to make a purchase. This allows them to easily .