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Is that the redesign aims to create a more personalized and engaging experience for users, taking the focus on discovering new music to the next level and offering a new way for users to find and share music, interact with artists, and connect with other music lovers. But what does that say to marketers and companies? Well, I’ve taken a closer look at these changes and identified three key points for marketers and companies to be aware of. Check it out: Keep both eyes on the market Spotify has been showing the path it wants to follow for some years now, investing more and more in the design and storytelling of Spotify Wrapped (and promoting a viral effect every year, with new data and lots of interactivity), in expanding the podcast space, in adding audiobooks onto the platform and.
More recently, showing short videos of the songs while they’re playing. But some of the most significant changes announced this month are the addition of a “Discover” tab, which has already appeared on the user’s homescreen with some personalized music Sri Lanka WhatsApp Number recommendations based on their preferences, and the “What’s New” feed, which shows the latest releases from artists and podcasts that users follow. These two features have been designed to make it easier for users to find new music, artists, and content that they might be interested in, based on their friends’ interests and the users’ listening history.
Seems familiar, doesn’t it? For me, this social aspect is reminiscent of TikTok, where users can discover new content based on what their friends and influencers are sharing. Considering that TikTok’s algorithm has been incredibly successful, it’s no surprise that Spotify has taken inspiration from it. But don’t forget: the real algorithm goal is to keep users engaged and ensure they keep coming back to the app, something that TikTok has already proven to be very efficient at – and that’s why it was the favorite platform of marketers to invest money in for 2022.
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發表於 12:15:28