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The top search engine results only if they are optimized from an SEO perspective . A search engine optimization strategy is essential for the success of the company website. But what does this have to do with web design? From the early stages of creating the company website, SEO optimization must be an integral part of the work to: identify keywords relevant to potential customers create the site navigation map, information architecture and optimize existing content optimize all new content: page titles, image alt-text, videos, meta descriptions, texts, etc.
Creation of professional websitesEmail and contact collection Email marketing is one of the most Photo Editing Services effective strategies for attracting the attention of potential customers and convincing them to take a certain action . The inbound traffic acquired thanks to the contents conveyed must be converted into commercial contacts to which an email marketing strategy can be addressed. In the process of creating high-performance corporate websites, it is necessary to include the creation of personalized forms to ensure that users leave their data , for example by inviting them to subscribe to the company newsletter, to download free content or to book a demo or consultancy.
It is important that the forms do not contain too many fields to fill in and that they are introduced by a short text to intrigue visitors and convince them to enter their data. A marketing automation platform like HubSpot allows you to collect contacts within the CRM , send personalized emails and create ad hoc forms, with all the necessary fields. Book a demo Social media Another fundamental element of the B B marketing strategy is the use of social platforms to reach a greater number of target users, intrigue them, involve them and ensure that they visit the company website.
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