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Example: =IMPORTDATAIMPORTFEED: Imports a public RSS or ATOM feed. This imports the feed and spreads it across multiple cells, with options to specify what feed information to retrieve and how many items to display. This is limited to feeds that don’t require authentication, and the feed’s structure affects how data is displayed. =IMPORTFEED("http://example.com/feed", "items title", TRUE, 5) IMPORTHTML: Imports data from a table or list within an HTML page. This fetches the specified table or list from the HTML content and places it in the corresponding cells starting from where the formula is entered.
This works with publicly accessible URLs; requires the correct index of the table or list; limited Fax Lists to table or list queries. =IMPORTHTML("http://example.com", "table", 1) IMPORTXML: Imports data from any XML, HTML, or XHTML content using XPath queries. This parses the data using the provided XPath and imports the content into the spreadsheet, expanding from the formula cell downwards and rightwards. It does require knowledge of XPath query language; formatted in XML/HTML/XHTML. Each IMPORT function is specifically tailored for different types of data and sources, and they all have the potential to turn Google Sheets into a powerful tool for gathering and organizing information from the web. These functions are particularly useful for marketing activities like competitive analysis, market research, and campaign performance tracking, where external data plays a significant role in strategic decision-making. Google Apps Script You can write custom functions in Google Apps Script to pull data from sites or APIs requiring authentication or more complex interaction.
This JavaScript-based language can interact with other Google services and external APIs to fetch and post data as needed. A basic way to start integrating live data from an API into Google Sheets is as follows: Use the Apps Script to open a new script editor in Google Sheets. Write a custom script function to call the desired API using the URLFetchApp service. Parse the API response and set the relevant data into your Google Sheet using the setValues method for range objects. This method allows for the automation of data importation, and with triggers, you can set intervals for the data to refresh automatically. As an example, here’s how you can request the URL Rank using the SEMrush: After saving this modified script, you can use the getUrlRankHistory function in your sheet like this: =getUrlRankHistory("https://www.example.com") Google Sheet Add-ons Google Sheets add-ons are third-party plugins or extensions that can be installed to augment the functionality of Google Sheets.
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