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First, you’re speaking specifically to the small group of people who actually understand what that technical mumbo jumbo means. And second, when you want to be inclusive by excluding people. Similar to the liberal use of poop emojis above, you’re purposefully turning some people away but gaining extra points with a select few.Key takeaway: Be careful to use a tone of voice thatwill resonate with your target audience.3. Page design & positioningLong, scrolling pages are nothing new. Consumers today are used to scrolling endlessly for all of your information packed on a single page. And yet…The “fold” thing really does still hold some weight.
Specifically, relocating a CTA from under to above the fold resulted in a 20% conversion Greece WhatsApp Number Data increase in one example.Here’s why.CTA positioningThat scroll map above kinda resembles an ocean. The crystal clear water at the top is where all the people are, with some beautiful, colorful coral reefs just below. Then the continental shelf drops precipitously; plunging into the deep dark abyss where no people (or website visitors) venture further.Basic analysis of user behavior like this can instantly tell you why a CTA might not be performing. The value prop is good. The tone matches the audience you’re attempting to reach. But they’re just not seeing it down there.
Page positioning of your primary CTA can dictate clicks (and conversions). For example, using one that’s left-justified or centered will align with how we naturally scan web pages in an F-shape. So simply relocating CTA’s to these “hot spots” is one simple way to increase your chances of success (as Neil Patel astutely points out).But simply locating a CTA above the fold won’t guarantee success. Because when there’s no discernable CTA (or equally problematic – too many), this happens:CTA heat mapsNobody clicks anywhere specific, because they’re not quite sure where to click in the first place.This commonly happens when you create a website based on art instead of interaction. of your CTA (getting lost in sea of competition for visitor attention).When a page is reorganized to emphasize the primary objective on a page,
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發表於 11:40:11