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Much about the product As service design and research expert Pontus Wärnestål says , if you are the product owner, designer or developer of a product, “you know too much.” You, as a product expert, have too much information about its features, project flows, or consumer journey to be able to make unbiased decisions about project changes. Teach them good practices The best way to convince the people who are going to make the decision is to show them studies and data on how research can improve a project.
You can find some UX research projects we've done with other companies here . How to fight excuses One of the most common excuses for avoiding usability testing is that the prototype “isn't fine yet.” The best counterargument Brazil Mobile Number List is that the best time to test is precisely when the prototype is not finished. The main objective of testing is to observe real users and see how they interact with a product to discover usability problems that allow us to make the best solutions. It is very important to get the information as quickly as possible so that the rest of the design is aligned with the users' needs.
If you have already used all the tips we indicated and you have managed to convince your team... Congratulations! You can write to us here and tell us about your project.Ethnography and User Research February , Est. Reading: minutes Photo by Toa Heftiba on Unsplash Of all the qualitative social research methods, the ethnographic method is probably the most complicated to carry out, the slowest, the most expensive, but also the most revealing of all of them. Because? Let's go step by step... Exotic tribes vs. know your users Etymologically speaking, the ethnographic method is like capturing in a photo the participants of a social event, with their motivations, with their symbols, their signifiers, their multiple interactions and their whys.
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